m directly with food buyers around the world.
"At the moment, suppliers in emerging countries are so restricted to just meeting local buyers," said the South Korean entrepreneur, whose venture secured $10.5 million this month from investors to bolster the business. Globally, consumers and retailers are demanding more information about the goods they source, buy and eat, to make sure their production and transportation do not damage the environment or use illegal and unethical business practices.
Seoul-based Tridge makes use of artificial intelligence, data and algorithms, and has about 80 employees in 40 countries verifying that suppliers are trustworthy and ethical. Last year, purchase requests totaled about $2 billion, Shin said, with a target of $10 billion for 2020.
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