Impossible is working on a plant-based milk for people who hate plant-based milks

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Impossible Foods, the company known for making plant-based meat designed to taste, cook and look like real meat, may soon get into milk.

An Impossible milk, which is still in development, would be nothing like soy or other plant-based milks, promised CEO Pat Brown. Instead, the company wants the beverage to taste like the real thing. Any such drink is a long way from shelves, if it ever makes it to the market.

Impossible showed a plant-based milk prototype to reporters and others during a virtual conference call Tuesday as an example of the types of projects that the strengthened R&D team will tackle.Impossible, Beyond Meat and other brands that make meat alternatives have introduced plant-based products that look and taste nothing like the black bean veggie burgers and tofu hot dogs that long dominated the market, but are designed to appeal to meat eaters by more convincingly mimicking meat.

First she poured the milk into a hot cup of coffee to show how easily it mixed into the beverage. Plant-based milk alternatives usually don't blend easily with coffee, and can make it cloudy or gritty. She also showed that the beverage can heat up and foam like dairy milk.

 

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