IKEA PH bets on ‘decluttering’ to boost PH sales

The pandemic has an “interesting impact” on home furnishing as money allotted to travel or vacation were invested instead in making the home as "cozy" as possible, Platzer told reporters during a tour of IKEA Pasay City on Friday.

Majority of Metro Manila’s over 13 million population were forced to stay at home in March 2020 when the pandemic hit the country. Workers shifted to remote work while students turned to online learning. Other local furniture and construction stores such as Wilcon Depot, as well as e-commerce sites such as Shopee, have also noted an increase in sales in home items throughout quarantine.

But Platzer said he is confident of IKEA’s success as proven by the 9 weeks of its online operations, which has already satisfied almost 30,000 online shoppers. He said the brick and mortar store could trigger more sales. — Jessica Fenol November 19, 2021

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