Nielsen offers plenty of information on who watched television shows the past week. For example, Fox News Channel drew 5.7 million viewers on Friday night when it showed President Donald Trump speaking at Mount Rushmore.
Nielsen said it is repeating what it did in the early days of cable television by letting networks and their corporate owners dictate how much information about how many people are watching is released. Nielsen has pushed during the pandemic to release more information, including a weekly listing of the top streamed shows based on minutes viewed.With the market becoming crowded with more streaming services, the pressure is rising among creators and marketers for more dependable information on how popular the shows really are, Brian Fuhrer, Nielsen’s senior vice president for product leadership, said Wednesday.Rest assured, though.
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