How badly-hit PH MSMEs like Silverworks and Yamang Bukid are surviving

As shoppers who frequently only see the front of stores and stalls, we don’t always have an accurate idea of what goes on behind the scenes. That’s especially true during this pandemic.

But these brands made it happen. Check out how they successfully and creatively pivoted their businesses.SILVERWORKS. Silverworks Managing Director Louie Ocampo Gutierrez. Photo courtesy of SM Supermalls. Today, Silverworks has a strong online presence and has successfully transitioned to e-commerce. For their on-ground stores, they’re finally open in most SM malls.You may know Oryspa for their Asian beauty products, ranging from oils, soaps and shampoos, body lotions and body scrubs, and even pain relief balms.

More than these remarketing strategies, what’s amazing about Oryspa is how they completely entered a new category: healthcare. They shifted from concocting fragrances to producing 70% alcohol sanitizers and disinfecting agents for hospitals and LGUs .Speaking of shifting industries, Johnny King Jr., owner of Bike Plus, found himself in an unusual predicament when the pandemic hit.

Grateful for how his business turned around, Johnny made sure to give back by donating bikes, food packs, personal protective equipment, and bicycle reflectors to frontliners in need. According to him, “It’s not always about business and profit. We also have to help our communities during these uncertain times.”THE LOST BREAD. Owners Patty Marabut and Emil Ongchuan. Photo courtesy of SM Supermalls.

The core of Yamang Bukid has always been about giving back. When it transformed from an itinerant table on the road into staple kiosks at several malls, farmer-businessman Rene Maduro strove to convert a parcel of land under threat from illegal logging in Puerto Princesa and turned it into a farm. The business also proudly sent around 500 students to school, most of whom are now professionals.Yamang Bukid is in the business of organic products and natural food supplements.

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