It seems Honda will have to figure out its car production strategy in Thailand after the automaker recently announced it will be closing one of their automobile factories in the country., Honda stated they will halt vehicle production at the Ayutthaya factory by 2025. They then plan to consolidate its output to another factory located in the Prachinburi province – hoping to close the gap between vehicle production and sales.
In recent data, combined production output from the two plants fell from 228,000 units in 2019 to less than 150,000 vehicles in 2023. Combined with the fact that Honda has been selling fewer than 100,000 vehicles for the past four years and the arrival of aggressive Chinese brands in the market, the Japanese automaker is currently facing several issues.
Honda Honda Ayutthaya Honda Thailand Southeast Asia Thailand
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