Heir to McDonald's Russia craves success but Big Mac a 'big loss'

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The CEO of Vkusno & tochka, which replaced McDonald's in Russia, acknowledges the challenge of replacing some ingredients and suppliers, as well as dealing with other franchisees still using McDonald's branding.

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Thousands who came to Vkusno & tochka’s flagship opening in Moscow’s Pushkin Square were greeted by a new logo, color scheme, and packaging shorn of all McDonald’s branding, as the new company lost the right to the US group’s trademarks and intellectual property.

Paroev, voicing his personal opinion, said McDonald’s could return to Russia if Vkusno & tochka became a franchisee again, but stressed there had been no discussions to that effect. Vkusno & tochka has proposed ex-franchisees join the new brand, Paroev said, with one having already agreed.

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