Google Pixel 6 lineup with its first custom-made chip goes after the iPhone

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The real game changer is Google's new in-house Tensor processor, which marks a move away from the third-party chips that are commonly used in rival Android devices.

At a virtual press conference on Tuesday, the company showed off the new 6.4-inch Pixel 6 and 6.7-inch Pixel 6 Pro, which run on Android 12, Google's most significant software update in years. The devices feature nearly bezel-less displays, a new camera system packed into the horizontal camera bar that runs along the backside, innovative photo features and a battery that can last nearly two days by prioritizing what apps are used most .

"Google never intended the Pixel to be a high volume smartphone," said David McQueen, research director at ABI Research."The idea was that they would use the Pixel devices to showcase the Android ecosystem, demonstrating to their partners what could be done with top-end hardware and the latest Android software." But the advantages of a custom Google Tensor chip could allow it to make new experiences possible, he added.

As with many smartphones, improvements to the camera are a key selling point. The Pixel 6 Pro features a new triple rear camera system with a pro-level telephoto lens with 4x optical zoom packed into the camera bar, and an 11 megapixel selfie camera on the front. The company said the sensor captures 150% more light, aiming to bring more vivid color and greater accuracy to photos. The company said it can capture the finest details, including of a starry sky.

 

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