launches Kapamilya actress and social media vixen Chie Filomeno as its 2022 Calendar Girl. Filomeno, a celebrity housemate in the TV reality show Pinoy Big Brother Season 10, was visibly ecstatic when she was officially introduced Wednesday via an online launch event as the newest member of the Ginebra San Miguel Inc. family.
GSMI National Sales and Marketing Manager Allan Mercado describes Filomeno as a modern Filipina who certainly personifies the Ginebra San Miguel attributes. “Chie Filomeno is a modern woman who is passionate in her work as a model, vlogger, youth influencer, and actress.
Filomeno believes that being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face. “It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else,” she says.
“I use it in a positive way, to inspire people because that is what we all need right now. We should use our influence to inspire and give hope. That has been my goal,” relates Filomeno, who hopes to take this chance as Ginebra San Miguel’s newest brand ambassador to spread hope and positivity.
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