Germany’s booze-free beer boom amid rising health concerns

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BERLIN, Germany—All the fun of the Oktoberfest, without the hangover: Germans are swapping traditional beer for non-alcoholic brews, driven by

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Beers containing less than 0.5 percent alcohol—the legal limit to be classed as non-alcoholic—are no longer an uncommon sight in the country’s famous beer gardens.

In a 2022 survey by the Allensbach Institute, non-alcoholic beer represented around seven percent of total beer purchases. BRLO, whose beer garden is located in Berlin’s central Kreuzberg district but which produces most of its beer from a brewery further out in Spandau, was an early adopter.The brewery, which prides itself on producing all its beer in Berlin, launched its “Naked” non-alcoholic range in 2017.“Since day one, this beer has been appreciated by our customers,” said Michael Lembke, one of the brewery’s managers.

This is partly down to improved brewing techniques that have led to an increase in quality — something that had previously held non-alcoholic beer back from breaking into the mass market.

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