PARIS—French Vogue has been setting trends for a century, from the postwar “New Look” of Christian Dior through the sexual liberation of the 1960s to the dangling-cigarette waifs of the 2000s.
Like much of the media industry, Vogue is struggling with tumbling sales and ad revenue in the digital era. The Paris edition was often the loftier, more bohemian sibling to its more hard-nosed New York version.“Paris was the place to hunt out talent and content and bring it to New York,” said Lecallier.
Her successor, Alt, was a quieter presence, though she still oversaw key moments including its first transgender cover star, Brazilian Valentina Sampaio, in 2017.But internet culture has created “a perfect storm” for Vogue, says media expert Douglas McCabe of Enders Analysis. In a world where new fashion trends can blow up around the world in seconds, it has become much harder for a monthly magazine to set the pace.
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