Fly high, our Phoenix Adarna!

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Philippines Headlines News

Homegrown airline and international gaming company collaborate on a one-of-a-kind project shining the spotlight on Florante & Laura’s epic songbird.

Senior business development manager for PUBG Mobile Philippines Benj Dalmacio echoes this excitement for this special collaboration in the Philippines and Southeast Asia. “In PUBG Mobile, we continue to make the game relevant to our target audience—young adults. Ibong Adarna, our country’s very own phoenix, symbolizes hope and rebirth and holds a significant place in Philippine literature,” he says.

Representing PUBG Mobile and CEB as the official campaign ambassadors are gamers and video creators Rojean Delos Reyes and Dexie Diaz. Both famous in the gaming circle as adventurous and passionate young ladies, they embody the fiery spirit of the Adarna. Throughout the month, CEB will blast a special seat sale exclusively communicated to the Filipino gaming community. Free domestic and international round-trip flights will also be raffled.Tourist destination favorites, Cebu and Boracay, will be the venue of offline events. There will also be a pop-up gaming truck deployed for a battle royale game with the top PUBG Mobile players as well as for meet-and-greets.

Boracay will also become the nesting place of Adarna, with tourists spotting from afar tour boats, parasails, giant sandcastles, beach flags, kayaks, and gliders bearing the theme. CEB continues to offer its guaranteed low fares to stimulate travel across its domestic network, the widest in the country, with multiple flights to top Philippine destinations, including Boracay and Cebu, where the airline flies as often as 16 times daily from Manila. It continues to implement a multi-layered approach to safety, while it operates with a 100 percent fully vaccinated crew, 95 percent of whom have been boosted to guarantee safety and convenience for both crew and passengers.

 

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