Facebook says will give priority to original news reporting

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Facebook on Tuesday said it will give priority to original news reporting as part of an effort to divert attention from spam, click bait and specious articles.

The unprecedented move has been joined by major brands like Unilever, Starbucks, Levis and Coca-Cola, with nearly 200 firms pausing advertising on the social network, wiping out billions in Facebook’s market value.

The boycott gained momentum amid the latest civil unrest as activists pressed Facebook to be more aggressive about curbing racist and inflammatory content, including from President Donald Trump. Facebook appeared to respond late last week by announcing it would ban a “wider category of hateful content” in ads.

“Original reporting plays an important role in informing people around the world, from breaking a news story, to creating an in-depth investigative report, uncovering new facts and data, sharing critical updates in times of crisis, or broadcasting eyewitness reports,” Brown and Levin said.

 

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