"plant meat" is vying to topple the beef burger from its throne, transforming the beef industry and the way we eat in the process. One industry pioneer foresees a not-too-distant future where we get the bulk, if not all, of our protein from plants, not animals.
"People are not wedded to the idea that meat has to come from animals. They're very wired the idea that they got to have meat," Brown says.went public in New York on May 2, it marked another major turning point in food and health culture in the US. "We're using ... thermodynamics with heating, cooling, and pressure to organize those proteins in the same structure to your sensory experience as they would present an animal muscle," he adds.
"We have to solve this protein issue, if we're going to have a sustainable planet, if we're going to have a healthy population," says Beyond's Brown. However Dutkiewicz cautions that while many people are willing to perhaps try plant-based meat, these products aren't necessarily converting a mass of people into vegans or vegetarians.Farmer Will Harris, who rears 3,000 head of cattle on his 3,500-acre organic farm in Bluffton, Georgia, says that he doesn't feel threatened by the nascent popularity of plant-based meat.
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