In a statement on Thursday, Coca-Cola said that its regional partnership with Grab will allow for collaboration on impact initiatives to boost digital skilling for merchants and promote convenience and various beverage choices for consumers.
“At Coca-Cola, we are transforming our business model for the digital age. This new multi-market partnership extends our online reach and enables us to stay ahead of changing shopper trends as we drive customer value and growth through digital enablement,” Coca-Cola ASEAN and South Pacific Head of Offline to Online Sam Way said.
“Grab also plans to support interested merchants on its platform to become distributors of Coca-Cola, expanding their product offerings and increasing their sales opportunities. Both companies will also offer digital literacy and e-commerce training to enable merchants to upskill and further optimize their business for growth,” Coca-Cola said.
Coca-Cola will also use Grab’s platform solutions such as GrabExpress to address supply chain inefficiencies and GrabPay cashless payment.
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