Bongbong Marcos asked Cambridge Analytica to ‘rebrand’ family image

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RAPPLER EXCLUSIVE: Former Senator Ferdinand “Bongbong” Marcos Jr, son of the late dictator, approached the highly-scrutinized political data company Cambridge Analytica to “rebrand” the Marcos family’s image on social media.

Former Senator Ferdinand “Bongbong” Marcos Jr, son of the late dictator, had approached the highly-scrutinized political data company Cambridge Analytica to “rebrand” the Marcos family’s image on social media.

“So, as you call it historical revisionism, that's exactly what it is, but it's done in a data-driven and scientific way. You undertake just enough research to figure out what people believe about a certain family, individual, politician, and then you figure out what could convince them to feel otherwise,” Kaiser said.

Rappler has reached out to Marcos' spokesperson for comment but has not yet received a response as of posting.Kaiser’s comments hark back to vast disinformation networks uncovered by Rappler in 2019, which the Marcos family used to pave their way for their future rise in Philippine politics. This was done by either downplaying or outrightly denying kleptocracy and human rights violations during the Martial Law years. The same groups had also taken to exaggerating the Marcos patriarch’s achievements, as well as vilifying critics, rivals, and mainstream media.

 

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up!

mariaressa are you ready for another libel case? BBM is consulting with his legal team and will explore the legal options to fight this injustice. The filing of libel charges is on the table

Who will believe Ressa whos convicted a crime yes puro mga dilawan lng. This is all about black propaganda unfortunately no credibility at all.

Fake news na naman

Fake,false and misleading,umayos ka maria ressa,may kaso ka pa

Bakit ang mga deedee-es trolls comment ng comment sa nga news article ng rappler? Wala ba silang ibang mapuntahan, fake news daw rappler eh di sa blog ni moka kayo maglagi, wala bayad pag dun nagcomment?

Cyber libel ulit. Makulong kna sana

It all starts with “MABUTI PA NOONG PANAHON NI MARCOS”... 😒

BrujaDelDemonio Naku baka dilawan si Britanny Kaiser!!

Pa 'Mine' po ako sa sombrero ni Brittany. HM sis?

Luke 19:8-9

bongbongmarcos anong fake news sinasabi mo? eto resibo oh, sa bagay sinungaling ka naman talaga credentials mo nga fake e

Trash is trash. And will always be trash. You can’t rebrand shit.

Hahaha ngppatawa!

Troll farms, youtube, revisionism not enough and didn't work?

tigerandragon We will make a huge rally in Spain for your fake news rappler, abs-cbn and promote the anti terrorism bill. Isisgaw namin ang mga fake news ninyo. Humanda kayo!!

I trust Maria Ressa cause she is a cerified LIBELER. Cant beat that.

Weird_fielder Brittany Kaiser is the same of Maria Ressa, mother of inventing lies...

Produkto lang, rebranding? Sa bagay, negosyo nila ang Politics. Pero sabi nila, once a magnanakaw, always a magnanakaw. Yan na lang tag line nila. True to their core values. Cheret.

Election2022 preparations...

Pusong_Itim wow the fake news queen. the useless human

Grabe from Ms. Q&A to whistleblower. Iba ka Juliana Parizcova Segovia

Rebranding a Marcos will always entail a defamation on the Aquino name. Mar was the unfortunate electoral victim of such giving Duterte a win; and as a result, the Pilipino people are the ultimate victims today.

OMG BRITTANY KAISER!!

asking for Russias help

... and what did the lady say? I though she was supposed to talk.

Pano mag-rebrand ng basura? Maski anong gawin mong pabango or pagtakip, aalingasaw pa rin yan.

Must Watch ! “... Massive Financial Opportunity ...”

“... Massive Financial Opportunity ...”

clariopenticum fake news pa more rappler

Salot ka Marcos noon hanggang ngayon

you rebrand something when it is not selling anymore. actually, the Marcoses are crap so they need v much. 🤮

Nananahimik ang tao tapos biglang may ganito. Simula naba ng plano niyong sirain ang imahe ng mga Marcoses dahil malapit na ang eleksyon?

meannespinosa

Para sa mga hindi nakakakilala kay Brittany Kaiser, please watch this documentary 👇🏻

Sobrang desperado talaga ng mga Marcos. Ang kakapal ng mukha! Hindi talaga bibitaw sa kapangyarihan eh. Wag kayo magtaka kung bakit nasa shithole din ang bansa ngayon kase puppet nila yung matanda!

Watched “The Great Hack” on Netflix. The Philippines was highlighted red on the world map presenting countries that sought Cambridge Analytica’s services. My hunch is confirmed, it was Marcos.

Kahit anong sabhin nio magnanakaw pa rin kayo. Nasa history na kayo ng Pilipinas!!!!!

HAHAHAHAHAHAHA

M for Marcos M for Magnanakaw M for Mamatay tao You can't revise the history marcos because WE WILL NEVER FORGET.

A thief is a thief. A corrupt dictator is a corrupt dictator. Period.

No. No need to change. Sirang-sira na kau.

Rebranding or revisionism? Hahahaha

Alam nyo ang bagay sa inyong branding eh 666 sa noo.

Propaganda para pabanguhin pangalan ng mga Marcos na magnanakaw

Ang dami mong efforts pero talo ka pa din. G a g o! bongbongmarcos

How will you re-brand a family brand that is fake ever since the beginning of time?

😤😤😤

Sabi ng Nanay ko sabihan ka na ng kung ano-ano wag lang isang MAGNANAKAW.

Ang kapal naman Ng muhka ni puto bongbong 🤬

di mo mababayaran ang reputasyon niyo alam naming lahat kung anong pinag gagawa niyo. yung rebranding lang na kailangan niyo ay ayusin ang pamahalaan ngayon at ibalik ang pera na ninakaw niyo sa mga pilipino. salamat

Okay, this is so- sorry for my Latin - FUCKED UP. Obviously FACEBOOK is the conduit for this disgusting turn of events.

Hi rappler! Tried clicking on the links to the three-part investigation! They're currently broken!

no ❤️

Tagal na to. Last election pa. Hindi gumana.

😂😂😂😂😂😂

Money talks

Maybe they can, kung hihingi kayo tawad at ibalik mga nakaw na yaman sa Pilipinas.

History na kayo

Lakihan mo logo! 😂

And using their 'ipon' to do it as well! lol iniiputan na lang sa ulo mga tao e

I hope the people never forget !!!

Patawa

Pretty sure rebranding is not everything he sought them for. Remember where Cambridge Analytica used information to election riggers?

Ask the great farce Mocha. She’s much cheaper that Cambridge Analytica. I mean, She already is cheap to begin with

yawnnnnnnnnn. next page please.

Tatakbo ulit yan. Parang mikrobyo tong pamilyang to sa Pilipinas. Pabalik-balik.

NeverForget -ctto

Marami pang pera

NorWEIRDgian No amount of money, power & influence will ever that. You & your entire clan will be forever branded that way. The problems of today is the result of your family's iron-fisted regime.

Amo ka nila? Balik mo mga ninakaw nyong yaman at buhay, kung kaya nyo.

Rebrand.... modern thieves

This would make sense considering how rampant pro-Marcos propaganda were spread before.

Ano kaya sabhin ng mga marcos apologist Syempre hindi sila aware na nag-eexist ang Cambridge Analytica sa buhay nila kasi... pindot then share lng alam ng mga apologist n yan!!

Ikalat na lang yung docu na THE KINGMAKER, sa mga kaibigan, kakilala, o basta pasa pasa lang. Para kahit anong ilabas ng pamilyang ito sa social media, hinding hindi papaloko sa kanila.

The family that is the template of the current admin.

the easiest way to 'rebrand'? stay out of politics. period.

NeverForget

Hala. It was your family's own doing naman kaya negatibe amg tingin sa inyo ng mga tao. NeverForget NeverAgain

.... And most importantly, the Duterte govt played its part well for the full political restoration of the Marcoses

Daming pera nyeta. Unlimited resources from years of pagnanakaw from this country.

It’s in the history whatever you do your image can’t erase the history ..... no body can’t erase what’s in the history

kadiri

Taray. May rebranding. Vlogger ka, ghorl?

She described the Marcoses’ efforts to rebran their family as historical revisionism fueled by the use of online data.

kahit anong gastos ang gawin ng Marcoses, we will never forget the facts..at ike-kwento ko yan sa mga susunod na saling lahi ng pamilya ko...never forget,never again.

Wow, ang kapal talaga!!

yan na iibahin n nila.hiatory

Disgusting.

Revisionist. Ew

You guys know that a simple acknowledgement of guilt + returning stolen wealth would have been easier right? SenImeeMarcos bongbongmarcos sandromarcos7

Busted!🤣 bongbongmarcos

Historical revisionist... NeverForget

Reverend Revisionist.

Ewwwwwww ka talaga

🤪

LMAO!!! 🤡🤡🤡🤡🤡🤡🤡🤡

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