Binongan tribe member combats poverty through farming

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In 2016, he established Herrero Farms and began his mission by growing salad vegetables. He later shifted into hot pepper production after closing some partnerships with manufacturers of hot sauces in Manila.

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As a direct descendant of the first inhabitants of Abra in the Cordillera Administrative Region, Charles B. Herrero has always appreciated the beauty of his hometown. Whenever he visits, he thoroughly enjoys the abundance of trees, cool climate, fresh air, and captivating scenery.

The Abra native shares that he learned the basics of farming through books, Youtube, Google, mentors, and practical application of all the theories until he was able to develop methodologies himself. Herrero Farms presently grows three commercial crops, namely, native siling labuyo, papaya, and rosemary herbs.

Herrero started his rosemary from cuttings. He later transferred them into the field after 50 to 60 days as seedlings.“I help jumpstart with manure from chicken, rabbit, or goat, depending on what is currently available. I make it a point that they are irrigated three times a week. I give them manure every two months. Rosemary does not need pesticides,” he said.

Rosemary from the farm are used to create products for skincare, haircare, essential oils, and concentrated juices

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