Editor’s note: This press release is sponsored by Viva Music And Artists Group, Inc and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.
VMAGi is controlled by Viva Holdings – a family-owned media company in the country – which represents a key relationship to attract and develop top local and regional artists. VMAGI is also the owner of the oldest and richest back catalog in the Philippines. This strategic partnership expands Believe’s and VMAGI’s existing relationship to develop local artists and utilize VMAGI’s unique catalog.
Believe is investing in VMAGI by purchasing shares representing 15% of the total share capital for consideration of €23 million.
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