Apple loosens App Store rules on content companies

Apple Inc will loosen App Store rules that have banned companies like Netflix Inc from providing customers a link to create a paid account to bypass Apple's in-app purchase commissions, the company said late on Wednesday.

But Apple will still ban developers from taking other forms of payment inside apps on the iPhone, the key practice that "Fortnite" creator Epic Games, Spotify Technology and Match Group have said they want to end. Apple on Wednesday said it will drop that rule starting early next year as part of the conclusion of an investigation by the Japan Fair Trade Commission .

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