SAN RAMON, California: Apple introduced a cheaper version of its smartwatch, its latest attempt to broaden the appeal of its trend-setting products while many consumers are forced to scrimp during the coronavirus pandemic.
Apple also took the wraps off a new high-end watch model, a next-generation iPad and a couple of new subscription services during a virtual event held on Tuesday . The company normally also rolls out its new iPhones at this time of year, but production problems caused by the pandemic have delayed their release until at least October.
The new discount model, called the Apple Watch SE, will sell for $279 and be available beginning on Friday. The price is a markdown from the $399 that Apple is asking for the next version of its higher end watch, the Series 6. Apple watches have been selling for an average of $377, based on Walkley’s calculations.
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