Second, we call for a recalibration of interventions to disinformation. The intent of the channels to distort history unfolds and gains greater potency through a composite of facts, fiction, and affection in videos and channels organized as a recommendation network. One conspiracy video could make sense in the context of the broader narrative, cemented by a network of content creators who collectively accuse academics and the media of deliberately negating Marcos’ “glorious” years.
While singular distortions of facts can be “checked” and corrected, a networked narrative tells us the process by which lies and distortions can be made palatable. This carries implications on the need for a collaborative effort among multiple actors — journalists, teachers, activists — to build a counter-network that can powerfully undermine the distortions advanced by these alternate influencers.
The teaching of history not as isolated facts but as connected events become critical. How can we compellingly tell Filipinos that “Never again” represents our collective aspiration for social progress? How can we engage YouTube to build communities resistant to media manipulation? Not only do we need to update our toolbox but also subvert the very same tools that threaten our democracy.
Fatima Gaw is an assistant professor at the Department of Communication Research, University of the Philippines. Her work centers on the mediation of platforms, algorithms, and digital technologies in culture and politics in the Philippines and in Southeast Asia.
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