“The name change reflects the group’s new core business strategy as an investment holding company with a portfolio of synergistic travel and lifestyle businesses, which have rapidly transformed the AirAsia brand into much more than just an airline,” the group said in an e-mailed statement.
“The pandemic has allowed us to accelerate that strategy,” Capital A Chief Executive Officer Anthony Francis “Tony” Fernandes noted. The group is hoping that the new company name will further improve the marketability of its products. On its airasia Super App, the group offers 16 products and services, including food, retail and e-commerce, same-day delivery, and ride hailing, among others.
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