Zainab Ashadu: Bringing Glenfiddich’s Filigree To Life With Handbags

Think luxury, think Zashadu, one of Nigeria’s top luxury handbag company. Behind the scenes of the famed Zashadu is Zainab Ashadu, the creative founder and director of Zashadu. With influences from architecture, art curation, and fashion styling, she used her knowledge to make bags whose design was inspired by the Glenfiddich Filigree. The Guardian Life…Behind the scenes of the famed Zashadu is Zainab Ashadu, the creative founder and director of Zashadu.

Glenfiddich has always continued to pave the way for creativity, what advice do you have for rising designers? Commit yourself to being forever curious, question everything, read all types of fiction, take an interest in your culture, care about your immediate environment, surround yourself with beauty.

Guard your mind fiercely, love yourself and others, rust yourself and avoid small-mindedness, dream big and start small, have and uphold standards, be and enjoy yourself, and yes! drink Glenfiddich .

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