Views TV Hits Impressive Strides in Second Year - THISDAYLIVE

The television space is where content rules as king and one person who takes this mantra to heart is Femi Ogundoro, founder of lifestyle and entertainment channel, Views TV. He has continuously built a brand name in the TV landscape using a seasoned bouquet of in-house produced shows that captures the essence of his core audience – millennials and Gen Zs.

The elaborate process of content curation by his team takes a rounded approach. It puts into consideration various aspects such as lifestyle, food, fashion, culture, trends, and sports, in determining what end-products get on the consumer’s table. Also, in order to constantly be in touch with the outside world and help it record real-time feedback, several live shows that discuss current trends and viral acts have also been commissioned. The brand is also working around developing its mobile application, granting quick access to its contents on mobile.

On the African scene, he is in talks with a telecommunication company, Airtel, to distribute content on their streaming site, Airtel TV, which currently boasts of 1.2 million active users across Africa.

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