#Under30entrepreneursinNigeria: ‘You can have your dream body by exercising, eating right’

‘ an online fitness and wellness brand. Alessandra not only works out personalised fitness plans for her clients, but she also offers healthy food plans on request and follows up on their progress in their fitness journeys.

PT: At what point did you decide you were going to make a business of it, you know, get a business name, get a group for those who have enrolled on the plan, and so on?: The plan was to do this until the lockdown was over but the messages I got made me realise that I was helping a lot of people who battled with their weight, not just physically but mentally as well. So I continued and I am so glad that I did.: When I started actively working out, I began to feel at peace with my body.

PT: What attracted me to your videos and posts was the fact that you embodied the idea that one can work on one part of the body at a time. I have seen you talk about flat tummy and abs, thigh gaps, and apple-shaped bum, with results. This is not common. How were you able to create this niche for yourself? How did you get here?: When I moved from making random fitness posts to business, I knew I had to broaden my knowledge of fitness. So I took courses, read a lot of fitness and health books.

I took online courses on social media marketing, fitness training, weight loss and weight gain and nutrition.PT: How would you describe running a fitness business in Nigeria?: Since 2020, fitness has taken a drastic turn in Nigeria. The number of people who are into it now is very encouraging.: Umm! I would say six because not so many people know that you can eat your everyday Nigerian food and still stay fit.

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