You have decided that it is time to rebrand. This may be because you have outgrown your name or decided it lacks strength, pivoted to a new business model or even received a cease-and-desist letter. Here are the four most common statements our company gets from clients when they call to discuss a rebrand:“Our business has changed drastically. Our current name does not fit anymore.
Creating a complete project statement is an excellent way to refine your ideas. Once everyone are on the same page with regard to the goals and direction of your rebrand, it will be more likely to succeed. Conflicts that emerge can be handled swiftly and thoughtfully, resulting in structured and consistent communication.
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