The Experience is rebranding Nigeria’s image globally — Adefarasin | The Guardian Nigeria News - Nigeria and World News

The Experience is rebranding Nigeria’s image globally — Adefarasin | The Guardian Nigeria News - Nigeria and World News

House On The Rock, Pastor Paul Adefarasin

12/4/2021 4:57:00 PM

The Experience is rebranding Nigeria’s image globally — Adefarasin | The Guardian Nigeria News - Nigeria and World News

Founder, House On The Rock , Pastor Paul Adefarasin , has said the yearly gospel music concert, The Experience , has positively helped the image of Nigeria among foreign nationals and contributed to the country’s economy.

Just yesterday, The Experience 2021 was graced by some of the finest gospel artistes, including Sinach, Travis Greene, Chandler Moore, Nathaniel Bassey, Donnie McClurkin, Ana Paula Valadao, Sheldon Bangera, Sydney Mohede, Planetshakers from Australia, Mercy Chinwo, Tim Godfrey, Eben, William McDowell, Kikelomo Mudiaga, Chee, Segun Obe, Nikky Laoye, Eno, The Lagos Metropolitan Gospel Choir, The Rock Cathedral Gospel Choir and others.

In its 16 years, the concert has burgeoned, taking on a life on its own. It draws millions to participate in what arguably the largest single congregation of worshippers in a gospel music concert.One of the most gratifying features of The Experience is its ability to transcend borders, suspend prejudices and truly unite people of all races, cultures, colour of skin, ethnicities and denominations as hearts fuse in ardent worship, exhilarating praise and fervent prayer to God.

Right from inception, The Experience continues to be a huge driver of diverse culture and the creative industry, influencing positive ideological shifts, shaping identities, stimulating innovation, forging meaningful relationships and collaborative endeavours, and fostering economic liberation. headtopics.com

Again, APC Denies Zoning Presidential Ticket, Party Offices

According to Adefarasin, some of the notable positive outcomes of concert are the entrepreneurial opportunities it creates for many young persons.“Our hearts are full of gratitude to Almighty God, who continually has made it possible to platform the music festival from its inception in 2006 till present, and particularly in these uncertain times occasioned by the COVID-19 pandemic.

“When we first conceived the notion of hosting a musical concert, our vision was to provide a veritable platform where anyone could worship God without inhibition and simultaneously enjoy the finest gospel music, comparable to the best concerts anywhere on the face of the earth.

“Our numerous feedback mechanisms show that small and medium scale enterprises (SMEs) have been birthed in sectors as diverse as food, hospitality, clothing, memorabilia, security, technology, media and entertainment, facilities management, events management, as well as logistics, including aviation, ground transportation and local and international travel management.

BREAKING: Okorocha Joins 2023 Presidential Race

“Additionally, the event affords indigenous talent the opportunity to display their creativity and exposes them to an unprecedented global audience via continental and global television, alongside live Internet streaming. This platform provides them global reach that extends to over 180 nations and territories. The exposure has produced award-winning cross-continental collaborations including Tim Godfrey and Travis Green’s Nara; Dunsin Oyekan and Kim Burrell’s Na You; Don Moen and Frank Edwards’ Eze Ndi Eze; Nathaniel Bassey and Chandler Moore’s Olorun Agbaye, and Mercy Chinwo and J.J Hairston’s remix of the song Excess Love and others.” headtopics.com

In strict compliance with COVID-19 protocol in 2020, The Experience took place virtually and had a digital footprint spanning six continents and an audience share of millions of views. It was broadcast on more than 89 satellite, terrestrial and digital Television channels.

“I was once asked if I was going to charge for a ticket or gate pass but my response was, ‘why should you pay to worship God, we don’t expect any offering from anyone, except the fruit of the lips and grateful heart unto God. We don’t know how we are going to finance it, but we are determined. The real attraction is not really the artistes; it’s the crowd. We want the people to come as they are and allow God to do what he wants to do,” he said.

Aisha Buhari Blames Lack Of Awareness For Cancer Spread

The maiden edition of the concerts was in 2006, with just 5000 people.“We just ask God what he wants us to do and He promised to increase. He was deliberate about building the experience; He prepared us before hand. So, the training of the organisers, the event planners, hospitality crew, the security, the media crew… He threw this at us and we realised that He is intentional.”

On the choice of artistes for The Experience, he explained, “we believe that God controls everything and He is sovereign, so, availability sometimes helps and we are also lead and everybody we needed to be here this year were here physically. Those who couldn’t make it physically will be here virtually. We can’t accommodate everybody, but what we tried to accommodate was various genres of music. Some of the older folks they love to hear Done Moen; some feel if Sinach is not there, then, it’s not an experience and by that, we try to bring some policies to the table to provide for everyone. But at the same time, we laid before God and He select who is available and He makes way for them.” headtopics.com

Speaking on how The Experience has helped Nigeria image, he said, “we have foreign artistes like Travis Greene and others and they go back to their countries to speak on how incredible Nigeria is and they ask others to come. So, people like Don Moen who have been here from the beginning, have brought everybody. African-American gospel artiste Chandler Moore has made The Experience an important event to attend so, that is rebranding.”

He continued: “When you come to The Experience, you are not looking at just the concert, there is a lot that goes into it. Its government and the government is truly on the master’s shoulder, Jesus Christ.”On job created through the programme, he said, “over 4000 volunteers workers of House on the Rock were involved. According to CNBC, the event generated $25m for the Nigerian economy.”

Read more: The Guardian Nigeria »

He should go and sit down

‘Nigeria, others should cautiously decommission fossil fuels’ | The Guardian Nigeria News - Nigeria and World NewsDespite the gradual transition to renewable energy, African countries have been warned of the impending economic challenges that may arise from the urgency in decommissioning fossil fuels by 2050.

Emirates resumes direct flights between Dubai and Nigeria | The Guardian Nigeria News - Nigeria and World NewsEmirates Thursday announced resumption of direct flights between Dubai and Nigeria after months of suspension. Flights will resume on December 5, Emirates said in a statement. Although antigen tests are no longer compulsory for passengers heading to Dubai from Nigeria, Covid-19 PCR tests are, however, mandatory for all inbound passengers arriving to Dubai. “Travellers coming […]

Nigeria approves Covid-19 booster shots | The Guardian Nigeria News - Nigeria and World NewsThe Presidential Steering Committee in collaboration in collaboration with the Federal Ministry of Health and the National Primary Health Care Development Agency has approved the administration of booster doses for persons that have completed 2 doses of AstraZeneca, Moderna, Pfizer Bio-N-Tech or 1 dose of Johnson & Johnson. The administration of the booster doses will […] 民尚宗在推特上给各国领袖及世界人民写了几千次信:维护世界和平!实现和平解放全世界大统一!人人要为宇宙苍生谋幸福而生而死而永恒!爱国爱党爱人民爱苍生万物!人人要无我而生!舍已为人!舍已为公!大公无私!大爱无疆!毫不利已!专门利人!全心全意为人民服务!为宇宙苍生万物服务! Hiw many have recieved the first shot?

Nigeria pushes against epidemics | The Guardian Nigeria News - Nigeria and World NewsAs COVID-19 continues to ravage humanity across the world, Minister of Health, Dr. Osagie Ehanire has stressed the need to strengthen Nigeria’s health security architecture to ensure that the nation is prepared at all times to detect and respond effectively to new variants and other epidemics.

NUPRC reiterates commitment to tackle oil spills | The Guardian Nigeria News - Nigeria and World NewsThe Nigerian Upstream Petroleum Regulatory Commission (NUPRC) has reiterated its commitment to tackle oil spills in oil and gas sector in fulfillment of its regulatory mandate as enshrined in Petroleum Industry Act 2021. University of Benin (Uniben) is the only school in Nigeria that doesn't give the student copy of transcript to their student and still watermark the transcript so that you cannot use it for more than one application. This means you have to pay 20,000 each time you need it.

Enugu eyes tourism revenue, moves to recover parks | The Guardian Nigeria News - Nigeria and World NewsIn Enugu, one thing that is not in short supply is the existence of recreational parks. They are strategically located such that if well managed could serve as alternative source of revenue as well as boost the state’s tourism potentials.