The Managing Director and Chief Executive Officer of Anambra Broadcasting Service , Awka, Chief Uche Nworah, has said that the technology skill gaps was the reason non-professionals were profiting from a democratized media industry and called on journalists to raise their skills level in order to maximise the opportunities and values offered by technology.
Stating that different methods of storytelling has been with Africans for centuries, he said that what media practitioners need to deepen are the enablement that modern technology offers communication practitioners and journalists to tell our stories better. With better training and understanding of what makes news, the broadcast executive who was formerly a senior executive at Nigeria’s mobile technology service provider, Globacom, said time has come for journalists to rise to the challenges of a democratized media space by picking the gauntlet to change the African narrative profitably.
“I call on practitioners to ‘skill up’ before ‘amateurs’ retire them prematurely. Africa’s case will always be unique due to challenges of resources and skills gap but I am of the view that the lack of, or inadequate availability of resources also provides us huge opportunities,” he stated.
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