The founder and Chief Executive Officer of ReDahlia and entrepreneurs.ng, Florence Chikezie, speaks with TOFARATI IGE about her career and other issuesstarted as a resource centre. I wanted entrepreneurs and business owners to have access to resources that would help their businesses and make them better entrepreneurs.
So, I took out time to find out myself. What I found was surprising, yet interesting. I did not find a website that was tailored to business solutions in Nigeria. Most popular sites were either focused on entertainment or gossip. The ones about business had been watered down with political content. That was why I started the company. The brand has continued to evolve since then.I have got a wonderful team that is really hands-on with the company.
Our vision is to tell the stories of entrepreneurs, position them for global opportunities, and help them do business the right way.What was the inspiration behind your book, ‘DIY: A Practical Guide To Running Instagram Ads?’ They were either having payment challenges or they didn’t know the right buttons to click to complete paid promotions. We realised that we couldn’t answer all the queries and there wasn’t enough time to continue to put everyone through.
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