The Federal Government says it cannot continue to subsidise television forever but will work with relevant stakeholders to design right policy framework and create sustainable ecosystem for the industry.
The minister noted that Audience Measurement is the missing link in the entire broadcasting ecosystem. “We need an objective and scientific Audience Measurement System that articulates the value of the content to consumers, as well as the value of the audience to advertisers, particularly in the television sector.
He added that content producers are also at the mercy of sponsors which, unfortunately, skews the authenticity of their creative output in favour of a few decision makers, instead of the millions of TV viewers. “We must also provide objective guarantees to the Advertising community on their Return-On-Investment on media placements.
Another format on how to steal more. I weep for the future of my dear country
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