The Nigeria Football Federation and its marketing consultants, Pamodzi Sports Marketing Limited, yesterday, warned all businesses and corporates engaging or planning to engage in ambush marketing and intentionally deceptive advertising around the Super Eagles’ campaign at the 33rd Africa Cup of Nations in Cameroun to desist or face legal battles.
“We have seen one company calling itself ‘PopCola’ and intentionally using the Super Eagles’ group photo for newspaper advertisement, and relating it to the Africa Cup of Nations in Cameroun. It is a dastard move and they should be ready to face a legal battle if they do not tender public apology within the next 48 hours and desist from such chicanery. Another company calls itself ‘Trophy’ and did a similar ambush and deceptive advertising intentionally.
“In the same vein, Nigerian Breweries PLC is the company and 33 Export is the brand that can so identify with the Super Eagles as the official beer”.
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