Along with its new iPhones, Apple is stepping up on content and services for its devices for its big media event Tuesday.
“I think it is going to be the first year the event is going to also be about services,” Creative Strategies analyst Carolina Milanesi said. “Unfortunately, the market wants fireworks from Apple on cue every year meaning that no growth will dampen share price performance.”Apple recently released a smartphone-generation credit card in the US and is keen to launch its TV+ streaming service before Disney goes live with a rival service in November.
Apple managed to grow its overall revenues, albeit by a modest one per cent, to $53.8 billion, even as iPhone revenues plunged nearly 12 per cent in the April-June period. Wedbush Securities analyst Dan Ives said in a note to investors that he expected a “trifecta of iPhone 11s” that will help the company “put a fence around” its user base.
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