According to the organisers, the event is expected to showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game.
As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from February 3 to 5, 2022. In addition, on February 5, Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their Lagos State’s commitment to providing people in the state with access to sport.
Also speaking, NBA Africa CEO, Victor Williams, added: “We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion. Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”
NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu, also added that “NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country. I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.
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