Music Streamers Turn To Telcos To Make Africa Pay

“We are having conversations with the right partners to ensure that we are providing solutions to payment problems that several African consumers face in different parts of the continent,” Okumu said.Irene Kophen, a Spotify premium user based in Kenya, said she prefers M-Pesa rather than bank cards because she thinks mobile money has made music more accessible.

By 2020, sub-Saharan Africa had 548 million mobile money accounts, up 12% from 2019 – more than any other region in the world, mobile industry body GSMA said.That has provided banking access in a continent where about 43% of sub-Saharan Africans over the age of 15 had a bank account in 2017, according to the World Bank, which has not provided any more recent data.

“It is critical that streaming companies get this right, otherwise they will lose out on revenue from consumers who were willing, but unable, to pay them,” Charles Stuart, PwC partner and director of Technology, Media and Telecommunications, said.For the telecom companies, which also include Airtel Nigeria and Vodacom Tanzania , the partnership can help to achieve customer “loyalty and stickiness” by adding value, Stuart said.

Boomplay, which has 60 million monthly active users, has allowed users to pay via mobile platforms such as M-Pesa and Tigo-Pesa in Kenya and Tanzania.

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