President of the Nigerian Guild of Editors , Mr. Mustapha Isah, yesterday enjoined the Nigerian media not to relinquish its duty of setting agenda for the public to politicians in the country.
According to him, “What is currently dominating headlines in the media on the 2023 general election is zoning or power rotation. This is the agenda of the politicians. Must the media allow these politicians to set the agenda for us? I think it should be the opposite. He said freedom of the media allows for the creation of a public space in which a wide range of debates and expression of variety of viewpoints can take place, maintaining that a free and critical press is essential for the growth and development of any democracy.
“This section gives the media the enormous responsibility to hold the government accountable to the people.” “One of the major roles of the media is agenda setting. The more stories the media does on a particular subject, the more importance the audience will attach to it.”
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