Loatsad stirs up controversies in outdoor ad as APCON remains without a council | The Guardian Nigeria News - Nigeria and World News

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“You can only talk of a billboard not meeting the required standards, or taking it out for public safety, if it had been installed.” Nigeria

Stakeholders have lamented government’s lackadaisical attitude in setting up a council for an industry that is key in promoting growth and development of the country, saying it portends grave consequences.

The state outdoor advertising regulatory agency was also accused of giving the foreign firm an undue preference, then.Unfortunately, while the dusts generated by the JC Decaux ‘brouhaha’ still hang in the air, a similar crisis, bordering on another illegality and lack of level- playing field seem to be threatening the multi-billion naira investments in the sector.

Another of such accusations, against the regulatory authorities in the state is that of not making the state’s outdoor space a level-playing field for all practitioners, with some members insisting that Loatsad and a few others have continued to get undue advantage, due to the immense influence their owners wield in the state’s political space.

More intriguing is the fact that the company, whose approval was revoked was already getting set to install the LED board, it had imported, before the approval was suddenly cancelled for ‘public safety’.Interestingly, why the case has since become a subject of litigation, not a few in the industry have continued to question the rationale behind the state regulatory agency’s volte face, especially after MediaWorld had sunk over N100 million on the project.

Reacting, APCON’s Deputy Director, Registration, Career Matters and Corporate Licence Directorate, Mr. Joe-Eugene Onuorah, stated that the outdoor firm is duly licensed to practise outdoor, though the firm is currently being queried over exposure of unapproved adverts with the agency. Dismissing the allegations, Head, Corporate Affairs, LASAA, Mr. Temitope Akande argued that it was wrong for anybody to have accused the agency of favouritism in the discharge of its statutory duties.According to him, while it is true that no signage is put in the state’s outdoor ‘s space without the agency’s approval, the agency had always been fair to all, adding that certain factors are usually taken into considerations before such approvals are given.

 

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