Over 12m Nigerians are over 65, out of which 9m are battling illnesses such as diabetes or stroke and leaves them bedridden in most cases and in need of assistance with post-surgery care such as in hip-replacement surgery or Daily Living Activities such as bathing or feeding.
The responsibility of care naturally rests on their adult kids who are unfortunately busy with work or school. Even when they opt for a paid caregiver, there is no regulated marketplace where one can immediately find a vetted and trained caregiver. They are stuck with agencies with an opaque pricing system and longer turnaround time involving a lot of paperwork.
‘They can easily schedule home visits for their loved ones for services including doctors consultation, personal care and grooming, diabetic and dementia care right at home just by the click of one button!’ The home care industry is currently a $9bn market and is projected to triple by 2021 as more Nigerians are expected to turn over 65 and according to Madubuko, Greymate wants to disrupt the home care industry by providing quality, efficient and compassionate home care services. The advent of Uber started the trend of online platforms disrupting traditional industries such as transportation and hotels .
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