Igbadume spoke to journalists in Abuja ahead of the planned launch of Admoni Inc, a new digital marketing mobile software that will drive businesses amid the COVID-19 pandemic.
According to him, digital advertising is undergoing a paradigm shift from TV screen and billboards to smart phone devices. He said the trend would continue to increase. He said, “Globally, estimate has it that the average screen time per person is 195 minutes and higher for young people who make up the majority of our population in Nigeria.
“As eyeballs and the attention of consumers shift from TV screens and billboards to phones and mobile devices, digital advertising is disrupting advertising as we know it.” Igbadume said the increase of smartphones in Nigeria by more than 350 per cent between 2007 and 2016 had propelled big and small businesses to reach, connect and engage customers through their mobile devices.He explained that Admoni Inc, a digital mobile marketing application, offers a solution tailored for consumers where advertisers can engage and follow users unconstrained by physical locations.All rights reserved.
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