The much-anticipated biography of Nigeria’s foremost marketing communications practitioner and Chairman of Troyka Holdings, Dr Biodun Olusina Shobanjo has been slated for public presentation in Lagos on Thursday, 26 November, 2020.
Distinguished boardroom guru and diplomat, Ambassador Christopher Kolade CFR, will chair the launch while renowned African entrepreneur, Chief Dele Fajemirokun, is the Chief presenter of the book. Veteran journalist, Mr Ray Ekpu, will review the biography during the launch. The book chronicles the trajectory of Shobanjo’s career right from his humble beginning as a Studio Manager in then Nigerian Broadcasting Corporation now Radio Nigeria to his days at Grant Advertising Ltd, an American-Nigerian agency; his foray into entrepreneurship when he co-founded Insight Communications in 1980 and his days as a daring creative innovator in the marketing communications industry till date.
While commenting on the book, Shobanjo disclosed that its publication took a while because he had never been interested in a ‘been there, seen it all and done it all’ kind of storytelling, saying:
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