Ibru Links Media Support to Growth of Tourism

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Chinedu Eze Tourism is buoyed by air transport and media and for the sector to grow and contribute significantly to the nation’s Gross Domestic Product (GDP), the media have to play a major role. T…

Tourism is buoyed by air transport and media and for the sector to grow and contribute significantly to the nation’s Gross Domestic Product , the media have to play a major role.

She said these were staggering figures but noted that in sub-Sahara Africa, major players are few and countries are yet to maximise the opportunities offered by tourism, adding that due to heightened insurgency occasioned by Boko Haram, ISWAP including the COVID-19 pandemic people in the sub-region are yet to reap the full potential of the tourism industry.

“Highlight positive stories and images of tourism in Sub-Saharan Africa and Africa widely. Articulate the benefits of the African Continental Free Trade Agreement , which seeks to eliminate barriers across Intra-African trade. By extension heightening the potential scaling-up of direct and indirect employment across the continent”.

“I don’t think the impact of the new variant will be as bad as the first time. This is something we already know. We will give the scientists a week or two to find out how the new variant responds to the vaccine. They are stopping flights because they don’t know if it will overwhelm the vaccines. By the time the scientists find out how it responds to the vaccine, then we can know whether we are home dry or we have another lockdown but it won’t be as bad as the first time.

On Akwaaba, Ambassador Uko said that this year’s Akwaaba is similar to 2014 “when we had the Ebola year. We had 80 percent cancellations and used 25 percent of the hall. This year we are using 50 percent of the hall, which means we have done better than we did in 2014. We have fewer groups coming outside the country. Akwaaba this year is happening but not like it used to be. We have the youth panel and tour operators’ panel.

 

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