Godfrey AdejumohNothing beats the feeling of getting a good end-of-the-year review from your boss. It is a palpable experience that everyone looks forward to.
While the debate continues on the relevance of communications strategists to an organisation, we the practitioners are expected to bring our relevance to bear through impact, support and influence of the performance of the business, despite being a non-commercial unit in the firm. As communications strategists, we deal with people and as humans we tend to change based on new information, new developments in the environment, update in academic capabilities, the environment, new technologies, among others. These changes in individuals will likely give birth to how the stakeholders think, relate and even consume information. This is one reason why communication strategists are expected to be on top of their game so as not to be caught repeating the same strategy.
My simple response is in building capabilities and capacity to do much more than you have ever done. This is the point where it is safe to say you need to stretch yourself beyond your comfort zone. Being in a comfortable situation is indeed refreshing, relaxing and enjoyable. However, the danger of complacency can creep in.
It is time to stop being average. You cannot be an average performer year-on-year and expect to be taken seriously. This might be harsh, but it is the reality. By default, for professionals in the field of medicine, engineering, technology, agriculture, law, among others, no one questions their relevance in the world order because the value they bring to the table is not just perceived but experienced empirically.
No one is saying you cannot be vulnerable. No, I will never subscribe to that school of thought. Be vulnerable when and where you need to be. But be very mindful not to be known as someone who has excuses for every task. Identify where you are struggling, find a way to say it without dropping the ball. Always do your best to be in time and on time concerning your deliverables.
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