Chief Executive Officer of BLK HUT Media, Hakeem Condotti, earlier this year brought back the popular TV show ‘Who Wants to Be a Millionaire’ to the screens after a five-year hiatus. In this interview with, he discusses the relevance of the show at a time when the country is experiencing emigration of highly trained and qualified people
“We provided value-added services where we served as the interface between what the telcos sell and what they don’t do by themselves. Creative services such as SMS contents, ringtones, ringback tones and things like that. We started creating avenues for creatives like musicians to make money, using ringtones at the initial stages, from the monophonic and polyphonic ringtones. This became another source of revenue for the industry that they were not used to at the time,” he said.
The buzz for the new season of WWTBAM started last year. The show was one of the most loved TV shows before it stopped airing five years ago. Resurrecting the show to meet today’s high-tech demand was a challenge that Condotti and his team embraced. One thing was certain though, it has to be a good show and future-proof.
No one has achieved that feat yet. The highest money won is N4 million. Given that the season will run for a year, a lucky winner may soon become N20 million richer. “One of the reasons why we decided to go for this asset is because it rewards people based on their intelligence and encourages you to read. I can tell from the comments on the YouTube videos. This is one project I’ve worked on where the comments are always positive. People are happy that they can win things by their intelligence. People are happy that they can be entertained and learn at the same time. People challenge some questions sometimes. People are happy about that.
In his view, the attitude of the young man cannot be found in the Nigeria of yesteryears where graduates go hunting for white collar jobs. Young people are today becoming productive in their own way while still looking for ways to improve.
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