investments in Nigeria’s broadcast and advertising industries, the Federal Government said on Tuesday.
The Minister of Information and Culture, Alhaji Lai Mohammed, according to a statement issued by his Special Assistant , Segun Adeyemi, said this during the inauguration of a 15-member audience measurement task force, which has Tolu Ogunkoya as Chairman.that will catalyze investment in broadcast and advertising industries,and boost the morale of creatives.
“Nigeria’s broadcast advertising market is punching far below its weight, especially when the country’s population is taken into account. Despite having a population more than three times that of South Africa, Nigeria’s television advertising market revenue in 2016 was $309 million, compared to that of South Africa, which was S$1.3 billion. Nigeria’s broadcast advertising market is also third in Africa, behind that of South Africa and Kenya.
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