Finance experts have charged financial institutions in the country to prioritise customers’ satisfaction at the expense of profit.
At the forum, the managing director and chief executive of First Bank of Nigeria, Dr Adesola Adeduntan charged financial institutions to go beyond making profits but rather focus on growing the wealth of its customers and the country’s economy at large. Adeduntan said banks and financial institutions need to realise that they can only grow when their customers are excelling.
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