Dr Busola Tejumola: Telling Authentic African Stories at MultiChoice

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Dr Busola Tejumola has proven to be a resourceful and result-driven team player in creating content for MultiChoice.

It doesn’t take long before one knows that Dr Busola Tejumola’s values and who she is today were shaped by the learnings from her family. Born into a family of an educationist grandmother and her parents, education enthusiasts themselves, the life lessons instilled in her have now shaped her worldview and how she responds to…

Before assuming her new role, she rose from Head of Strategy and Insights in 2014 to General Manager Production in 2017, where she alongside her team re-birthed Big Brother Naija and produced AMVCA, Ajoche among others. With her knack for solutions, it is not a surprise that Dr Tejumola has now been appointed Head of Content and Channels West Africa for MultiChoice.

One important factor that has been able to help with appealing to this diversity is travel. Dr Tejumola believes that travel is the “shortcut” that has fueled her interests, and this reflects in the content the audience sees. “Travel opens my mind, expands my circle, gives me a fresh perspective to issues and makes me a more-rounded person.

At MultiChoice, gender balance is entrenched in their culture because inclusivity forms a huge part of their DNA. As a result, they have a 60:40 ratio in the general workplace and 50:50 at the management level, where 60% and 50% are female.

Besides working with people who share the same ideologies, she also notes that the energy is contagious. “We are constantly thinking of new, creative and engaging ways to make our customers happy and this sense of purpose fuels us. The energy is palpable.” Clear on the homefront, the workplace with its structure can easily become overwhelming, affecting the mental health of workers. She notes that MultiChoice has an open-door policy and encourages a close-knit culture. To ensure that workers get the help they need, they employ the professional services of the Independent Counselling and Advisory Service , an international organisation that provides wholesome employee wellness programs and intervention as a service to other organisations.

 

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