The name originates from the last name Arabov, which spelled backwards is VOBARA. Alex’s passion stems from watching his father and his uncle, Jacob the jeweler, create their business. Watching the founder of Jacob & Co., watches inspired Alex to join the game at a young age.
While most teenagers were out watching things happen, Alex was busy making things happen. Alex used the name VOBARA during his high school days of selling Shamballa bracelets to fellow students. He was a powerhouse and this side hustle for making a quick buck was just the beginning of a greater empire.The entrepreneur rose to success in the jewelry industry after building his network with photography and shooting music videos.
This leaves one thinking: what differentiates VOBARA from others in the jewelry industry? Regardless of his celebrity contacts, Alex creates a personal connection with all of his customers. VOBARA is a company that is all about the customer, according to Alex, who believes in making every customer’s purchase an experience, from beginning to end.
The salesman ensures that every customer is valued. Whether one is a new or returning customer, they can always count on getting top-quality treatment from VOBARA. When taking a glimpse into many of VOBARA’s competitive advantages, honesty and transparency have built the foundation of the company’s fandom. When mentioning these business fundamentals, Alex says, “We pride ourselves in making sure the customer knows exactly what they are getting and being fully transparent.” VOBARA extends an invitation for all to see the core values of the company and witness the extensive time and quality that go into every custom piece.
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