Organizers of Cannes Lions have announced the Lion-winners in the Awards Show of the Festival.In the Creative B2B Lions, honouring game-changing creative work in the B2B space, which displays both creativity and effectiveness in advertising products and services purchased by professionals on behalf of businesses, 415 entries were received and 14 Lions were awarded by the jury: Three gold, four silver and six bronze medals.
The Grand Prix went to ‘The Unfiltered History Tour’ for VICE Media, by Dentsu Creative, Bengaluru / Dentsu Creative, Mumbai / Dentsu Creative, Guragaon. The third Grand Prix of the week went to this unofficial guide to the British Museum’s disputed artefacts, which also took home the coveted trophy in the Radio & Audio Lions and the Brand Experience & Activation Lions.
She will be taking over the position from Linda Söffker, who bid the festival farewell in April 2022 after 12 years as section head to take on new tasks at the DEFA Foundation. The festival will present a selection of South African premieres, which include a diverse number of features, documentaries and shorts, as live screenings at Suncoast CineCentre in collaboration with Avalon Group. The festival has curated a hybrid film presentation programme consisting of almost 200 Features, Documentaries, Shorts and Student films.
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