BREAKING: PUMA terminates $2.67m contract with athletics federation after FG's rejection - Punch Newspapers
The most widely read newspaper in Nigeria
4 August 2021German sportswear manufacturing giants PUMA has terminated its four-year contract with the Athletics Federation of Nigeria.The PUNCHgathered that the AFN under the leadership of Ibrahim Gusau had entered into a controversial $2.76m deal with Puma on July 24, 2019, in Doha.
The deal led to a major crisis that split the athletics body into two factions, with both Gusau and Adeleye accused of sidelining other members of the board during the signing of the deal.The deal, signed by Gusau-led AFN was due to expire in 2022.Part of the contract is that PUMA will supply apparel to all age categories to Nigeria’s Athletics team for four years at no cost.
In addition, gold medalists at the Olympic Games will earn $15,000, silver medalists will get 5,000 while a bronze medal will fetch athletes wearing the PUMA apparel at the games $3,000.PUMA terminated the contract in a letter dated Wednesday, August 4, 2021, and signed by the company’s director Manuel Edlheimb. headtopics.com
According to PUMA, the termination of the deal was a result of Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.The PUNCHhad reported that the Federal Ministry of Youth and Sports rejected offers for the Team Nigeria athletes to wear the kits over, saying the contract is “a subject of a criminal investigation”.
PUMA, in the letter of termination of Sponsoring and Licensing Agreement, said, “We are referring to the licensing and sponsoring agreement signed between our company and your federation.“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.
“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals”.Our correspondent could not immediately verify whether damages would be paid or kits already given to the AFN would be returned.
The PUNCHhad reported thesports ministry’s insistence that Nigerian athletes to the Tokyo2020 Olympics will not wear PUMA because of a leadership tussle between the Ibrahim Gusauled AFN board and the one being championed by the sports minister, Sunday Dare. headtopics.com
It was learnt that several efforts were made to give the athletes the PUMA kits, including shipping bags of kits with 40 items each to Tokyo through the Nigerian Embassy in Japan but to no avail.PUMA deal in order, DSS tells sports ministryMeanwhile, the
over corruption allegations levelled against him by the sports ministry,The PUNCHhas learnt.The sports in 2020 ministry petitioned the DSS over the AFN’s partnership deal with Puma to kit Nigeria’s track and field teams until 2023.The DSS, in a response to the sports ministry’s petition titled “Re: Federal Ministry of Youth and Sports Development (FMYSD), Athletics Federation of Nigeria (AFN) and Alhaji Shehu Gusau”, dated September 3, 2020, and signed on behalf of the Director General of the DSS by Bello Mustapha, was received on September 4, 2020 by the sports ministry.
In the letter, which was seen by our correspondent, the DSS stated, “This Service (DSS) has thoroughly investigated the matter regarding the Puma deal. The under-listed findings were established: Read more: The Punch Newspapers »
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To know that no one is going to be fired for this whole mess is the saddest thing here You can learn how to become an expert copywriter earning in dollars when you get the foreign copywriting course by andy_mukolo a 6 figure copywriter and direct response Marketer. DM for details The Minister of Sports and AFN should be sacked for incompetence
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Nigeria kill whatever it comes in contact with Bring a deal that has to do with building structures for cows or anything that will promote grazing and u will surely get an endorsement. Every other thing comes second to cow We have bunch of idiots managing the resources of Nigeria. It's a pity! When those pigeons refused to fly on October 1st, we all thought it was a joke. It’s all playing out now 🤦🏻♀️.
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How will these foreign firms take us serious if we don't honour contracts? In a normal country, there should be an inquest into Nigeria's participation in Tokyo 2020 Olympics but as usual, nothing will happen. Nigeria is on reverse....our leaders thinking faculty is on express reverse without brake 'According to PUMA, the termination of the deal was a result of Nigeria’s athletes’ inability to wear the brand at the ongoing Tokyo 2020 Olympics.' Gusau and Adeleye and Failed Government. Una well done
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