Social media influencer and CEO of the BDB Luxury clothing line, Nwaubani Ebube Clinton, popularly known as Billion$baby, says his achievements with his clothing line is the reason why he is highly sought-after by brands.
Besides, according to Billion$baby, traditional advertising lacks credibility and authenticity, and fails to click with this generation. So, with the help of powerful influencers like Billion$baby, brands can generate a greater sense of credibility because the audience trusts what he puts out on social media and he has a readily available feedback model.
One of the things that Billion$baby does is to make brand presence strong on social media, making the targeted audience notice brands and start discussing it, start a conversation about a particular brand through different content strategies and this can prove to be advantageous in many ways, and also exposes such product to previously undiscovered audience base.
Billion$Baby uses his vast experience to analyse his followers’ reactions with the help of likes, comments and reactions received on the branded content published by him on his social media. This analysis will help the owners know what kind of strategy works for their brand and target audience.
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