Adidas Loses EU Court Battle Over 'Three Stripe' Design | The Guardian Nigeria News - Nigeria and World News

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The EU court said the three parallel stripes seen adorning everything from running shoes to sports bags and the sleeves of t-shirts are 'an ordinary figurative mark.' ThreeStripes EuropeanCourtOfJustice Adidas Nigeria

Adidas: EU court rules against three stripes trademarkGerman sportswear giant Adidas on Wednesday lost a legal battle to trademark its"three stripes" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.

The court, the EU's second-highest tribunal, upheld a 2016 ruling by the bloc's intellectual property regulator cancelling the registration of the three-stripe design as a trademark following a challenge by a Belgian shoe company. Adidas had not proved the motif had acquired a"distinctive character" throughout the 28 countries of the bloc that would qualify for legal protection, the court said.

 

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